In this day and age, when artist announce new music, it goes up for pre-order. This places an order for the fans so they don’t have to worry about purchasing all the promotional songs released to hype up the album and the album will be cheaper by the time it comes out (because the promotional singles are already bought when they come out.) But does releasing promotional tracks off the album as a teaser really help with the sales or does it really hinder the success of it?
Back in the day, artist would just release the first single off the album for general consumption and maybe another song in parts. The first single would be all that we had unless we got the single CD then that might have another brand new song, which wasn’t usually on the album. Then when the album comes out, we would listen to the album in its entirety and enjoy everyone moment of it.
Nowadays, the artist releases the first single and then plan out which songs off the album to release as “promotional singles” from the start date of pre-order to the release date of the album. So if an artist is going to have a 13 song track listing and releases 6 songs from that list as “promotional singles,” that’s half the album already out for consumption. That’s 6 songs off the album that the listener more than likely won’t listen to in the first sitting due to they have all ready heard them. Unless the other songs are off the wall amazing, then the replay value probably won’t be high for average listeners. Do you see where this is going?
Now I’m not telling artist to not release promotional singles because I do think they are helpful towards the promotion of the album and letting the album “speak for itself.” There just has to be a fine line to what is the appropriate number of tracks to pretty much leak. If’s it less than half of the track listing then I say go for it. But it’s just stupid to release half the album. You don’t go see a half a movie before it’s release then watch the other half. If you do, then that is a stupid ass thing to do (not to mention illegal!).Why do that with music then? Like everything, it needs to be done in moderation.
Have an opinion on artist releasing promotional singles? Let us know in the comments below or tweet us at @Steven_Kaufman.