Unless you have been living under a rock the last 24 hours, you are probably part of the millions that are pissed to the point where they are boycotting the brand. Now, you know American are angry when they openly boycott their soda pop. Time to chat about what Kendall Jenner and Pepsi did.
The ad features “Keeping Up with The Kardashians” star joining in a protest in a middle of a photo shoot and hand a police officer a Pepsi. The officer smiles and everyone at the protest cheers. Apparently, the person who came up with this idea didn’t really think it through. People are criticizing the ad because it shows privilege white model calming tensions between protesters and the police. Pepsi stated:
“This is a global ad that reflects people from different walks of life coming together in a spirit of harmony. We think that’s an important message to convey.”
I think we should be more upset that Pepsi tried to make us believe that Kendall Jenner would do something like that. While she seems like a “lovely person,” I really don’t see Kendall joining a protest – let alone physically touch a can of Pepsi. And let’s be real, those police officers aren’t drinking Pepsi. Look at how fit they are, they probably don’t touch that stuff. And there would be people to stop Kendall from joining it. People would jump her from the first sighting.
In all seriousness, I think Pepsi had the right idea and try to make an ad that would appeal to all and bring people together. It just wasn’t pulled off in the right way. If you would have replaced Kendall with a child, then there probably wouldn’t be such pissed off people. But because they chose the person that most people would place under the definition of white privilege, the meaning of it changed. Like I have stated before multiple times, Kendall and her family are the closest things one would consider to be “royalty.” It’s not like Queen Elizabeth royalty but still, royalty nevertheless. All of them using the fame brought by Kim Kardashian’s sex tape as well as Robert Kardashian Sr.’s fame from the OJ Simpson trial. And let’s not forget about Caitlyn Jenner’s Olympic medals. They are very much privileged. While they have worked hard for what they have, it’s not as hard as the rest of America. While others started the race at the starting line, the Kardashian/Jenner clan started in the middle of the race.
Now when I first saw the ad, it was the shorter version of it and I really didn’t see what the big fuss was. It wasn’t until I saw the entire ad that I then saw why people were pissed off. Like I said, Pepsi had the right idea. It just wasn’t carried out in the way they intended. Have another person who’s not famous for being famous, I hate saying that but it’s true to a point, and the message they wanted to portray would have been right on. This all comes down to poor casting. Pepsi should probably stick to musical ads. It was what they were best at. Let’s have more Britney Spears singing and dancing to Pepsi.
While I was writing this, Pepsi pulled the ad. They released the following statement:
Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.
Here’s the full ad:
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