Advertising on Social Media

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Ahh, It’s time to revisit the cleanest street corner in the entire internet. On this week’s edition of “Social Media Corner,” I’m going to walk you through how to advertise on social media.

While I’ve previously talked about promoting on social media, click here to read about it, many people use social media to sell their items for their business. A lot of it will carry over from the promoting article. You should still read the article though. I mean, it just means you will be even more good at selling crap on your Facebook/Twitter/Instagram/SnapChat,etc.

When you are talking about your product, make sure you aren’t posting so much that they have to click read more on Facebook and Instagram or it takes more than one tweet. Keep it short, sweet, and to the point. If you post anything that is too long, they will just skim past it. Sure, they will won’t get the full effect of your product if you keep it short. But you have to trust that they will ask questions if they want to know more. They might even research it themselves which is still a win for you.

The main point of any advertising you do on social media should be to raise awareness of your product. They should be able to get the name of the product, a benefit, and a link to get more info within one post. Here’s a example of what I mean.

Did you know that Hands can help you lift a thing? Find out more about here {insertlink}

It’s short, sweet,and to the point. I would also included photos with it that are relevant to the post. People like photos and it helps them know it’s not a scam, especially if it’s real people using. Keep in mind, the pictures are a tool to help make your post stand out. It’s the accessory to the dress that is your post. It should be eye-catching but shouldn’t over power the post. Your post should always be the main focus of your ad unless you combine the two, which is another post for another time.

Also, don’t talk about your post not getting likes or comments because only you probably have noticed. Getting people to read anything on social media that doesn’t interest them isn’t easy to do to begin with. Posting about it how no one is engaging your post doesn’t help. You might as well just put on your status “If anyone cares…” You want your post to be engaging and something that they want to read. Oh, and don’t talk about how many people are private messaging you about your product. While it could be true, it’s just makes you sound desperate to prove that you promotion is working.

I hope this post helps you and your advertising needs on social media. Feel free to leave any questions you have in the comments below.

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How to not spam people with who to follow

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On this edition of “Social Media Corner,” we’re going to be talking about people who are asking you to follow other people. Yep, I’m going there.

Before I get started, let me clarify something: This isn’t for people spreading awareness. I’m talking about people who constantly saying something that is along the lines of this:

Make sure you follow my buddy @insertfakeperson

Once in awhile is fine and doesn’t really bother me. What bothers me is when they constantly do and it’s just not one person, but rather 50 people and it’s all the time. Spamming me to follow these people isn’t going to make me follow them but rather unfollow you. I’m all for supporting people and helping them gain a following but doing it that way isn’t alright.

There’s a way to help build someone’s audience without spamming people. You have to treat it like advertising and because that is exactly. You are advertising to your follower a person you support and want to help get a bigger following. You don’t want to over-saturate your feed with it. If you over-saturate, then every time you post a “hey follow @insertname,” it will be meaningless. If this is something you really want to do, then I recommend planning out your post. This will help make it seem less like spam and also let you have a plan. If you are a social medialist, then you really should be planning your post all ready.

When you are telling people to follow this person, make sure you give valid reasons that will resonate with them. Just putting “they are a great person” is like the kiss of death that people write in the yearbooks of people they hate. That is just bland and meaningless. You might as well put the following:

Follow @insertname because he told me to put that there

Make it well thought out and worth people attention. If they are attracted to check out that person, you have won the battle. You can’t force people to follow that person unless they are sheep and just do whatever you say. If that is the case, good for you but they aren’t worth it. You want people to follow because they like what you are putting out there and not because they were told to. Also, getting views on the content is doing more than followers will ever do. While they are following you, they aren’t guaranteed to alway see your stuff. By just viewing it, they are getting to know the person. Even if it was a tweet. I also recommending share a link of one of their content and tagging their social media in it. It gets the job down on both ways.

Hopefully, this will help you in your promoting others. Just remember not flood your feed with it and you’ll be fine. For the love of your idol, please don’t flood people it because that shit gets old fast and it’s not okay.

Leave your thoughts in the comments below. Make sure you follow me on Twitter for the love of the children.

Disney reviving ‘Mickey Mouse Club’ on Facebook

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You read that title right. The brillant minds of the Walt Disney Company, better know as Disney, is bringing back one of their beloved television shows: “The Mickey Mouse Club.”

For those that don’t know what that is, you are missing out for one, the show is pretty much variety show that featured who would end up being the megastars. They did performances, skits, you name it.  The show started in the 1950s so it’s campy.  The show ended in the early 90s and gave us Ryan Gosling, Britney Spears, Justin Timberlake, Christina Aguilera, and the list goes on. You see why this show is a big deal?

It was announced that the revival would air on Facebook as “Club Mickey Mouse.” While I’m all for this revival, I don’t see this one being a good one. While Facebook does have two billion users, this isn’t the way to launch a series. Launching it on both YouTube and Facebook would be a much better idea, one I hope they consider and do. While YouTube is having issues with advertisers at the moment, it’s still gets way more views and eyes on the products. Just putting the product of Facebook is hurting it. It lessens the amount of time you each episode/video needs to be and who sees the video. If you are looking to get an audience on there, then you will need to keep the videos short and sweet. Most of the video content on there is less than two minutes. There’s just nothing there for a variety show like the one on before it.

The best option for them is to flip the idea on its head and just make it social media based. Don’t have episodes but the cast creating engaging content on social media. Everyone these days are looking to become social media famous, so making a show that is all about it would make the show stand out more. Don’t copy the original format but rather one based on it. That’s the way to do it and make it right. This could also make for a wonder promotion for their parks. Have the mouseketeers make the viral videos around the park. This would get people to return to park and want to see them in-action and possibly be in the videos. Everyone one would want to be apart of that.

No cast has been announced yet for the “revival” but it’s going to be interesting to see how they do it.

Leave your thoughts in the comments below. Make sure you follow me on Twitter for more sass.

What the App is This? FaceApp

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Looks like we have another app to go viral and become popular. sigh. On this edition of “What The App is This,” it’s time explain what the hell this app called “FaceApp” is because I have no fucking clue and you probably don’t either. So let’s find out what the hell this app is that is apparently ruining lives.

In case you don’t get the gif, that’s Shonda Rhimes on Patrick Dempsey body because Shonda will kill characters that you learn to love and want to be happy. Shonda ruin lives like Regina George. Anyways, “FaceApp” is an app that allows people to transform your face into different filters. You can make yourself smile, look old, see what you would look if you were the opposite gender, etc. Pretty much, it lets you change your face without having to pay out the butt and make an appointment to “see the dentist” aka the plastic surgeon.

That’s pretty much all the app is. All it does is let you change your face with the help of filters. There’s isn’t anything else to it….besides the fact that it’s becoming very controversial. This app is getting racist. There’s are tweets of the filter called “hot” bleaching the skin of non-caucasian people. So it’s pretty much just telling people that they aren’t “hot” unless they are white. Luckily, the filter has been removed or renamed to something stupid. “Spark” is the name. Ummm, that’s lame.

The app has also sparked questions about whether or not the app is safe for privacy. According to people who installed the app, it requires you to give permission to things besides your camera and photos. Apparently, it needs permission to access stuff like your internet/network connections, receive data, and preventing your device from sleeping. While the other things are slightly understandable, why does it need to prevent your device from sleeping? Is it watching you like your microwave? Or do they think that they are just being helpful in case you are waiting to fuck up your friends face without looking before your phone’s screen does dark? I know from person experience that if you touch the screen right away, then it will wake up to the screen without unlocking your phone. My mind was blown too by that!

 

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PHOTO/BBC

 

So pretty much this app is adding to the culture that “FaceTuning” created, which was another app that allowed people to take out the imperfections of their face, and tried to put a spin on it to where it was comedic but misses the mark because what is featured as the filters. The filters kind of suck. The technology is amazing but it could have been used in a much better way.

Hopefully, this helps explain “FaceApp” more so you know whether or not this app is something you want. #NoJudgement if you do want it.

Leave your thoughts in the comments below. Make sure you follow me on Twitter for more things that are for the children.